Today, the vast majority of the global discussion surrounding climate change is examined primarily through an economic and political lens. It is a rare instance that we consider design in our relationship with energy and the climate, and its capacity to affect us on a deeply personal level. Yet, some of the most successful product innovators like Apple, NEST and Tesla understand that design is essential to attracting buyers. Design was the centerpiece of a recent MIT Enterprise Forum Cleantech event: “Is Seductive Design the Key to Sustainability”.
Today, the vast majority of the global discussion surrounding climate change is examined primarily through an economic and political lens. It is a rare instance that we consider design in our relationship with energy and the climate, and its capacity to affect us on a deeply personal level. Yet, some of the most successful product innovators like Apple, NEST and Tesla understand that design is essential to attracting buyers. Design was the centerpiece of a recent MIT Enterprise Forum Cleantech event: “Is Seductive Design the Key to Sustainability”.